Head of Law Enforcement Inspection Bureau under SAMR’s take on the 2019-2021 Work Plan on Rectification in Key Field of Counterfeiting: to launch targeted crackdown and provide safe consumption

In order to enhance the governance in the key field of counterfeiting, the State Administration for Market Regulation (SAMR) recently released the 2019-2021 Work Plan on Rectification in the Key Field of Counterfeiting (hereinafter referred to as “the Plan”) . Yang Hongcan, Head of Law Enforcement Inspection Bureau under SAMR took the media interview from China Consumers News and expounded the Plan.

Yang Hongcan said that the release of this Plan is aimed to purify the production source and distribution network and effectively curb the frequent occurrence of counterfeiting by enhancing the administration over key fields and markets and severely handling and cracking down on illegal acts of counterfeiting.

The Law Enforcement Inspection Bureau of SAMR worked with other relevant departments to draft the Plan. It is composed of seven parts.

The first part is to identify the guiding thought, work objective and basic principles;

The second to fifth parts are about proposed tasks and measures in four major fields, including rural markets, food safety, e-commerce and certification;

The sixth part introduces the need for setting up a well-designed mechanism to give support to the law enforcement and case handling;

The last part states the guarantee measures to ensure the effective work on combating the counterfeiting.

The market regulation authority and other administrative departments work together to rectify the area of counterfeiting. They adopt the problem-oriented and coordinated approaches to leverage their strength, enhance technical support, promote social governance and handle a batch of major cases about counterfeiting through steady and orderly targeted operations to purify the production source and distribution network and effectively curb the frequent occurrence of counterfeiting. It is aimed to substantially improve the level of comprehensive law enforcement and market regulation modernization and optimize the business environment so that the public can feel safe and relieved in food, consumption and shopping.

(Source: ccn.com.cn)