Deputy Head of Law Enforcement Inspection Bureau of SAMR: crackdown on liquor counterfeiting needs involvement of different departments

On November 16, the 2018 China International Alcoholic Drinks Expo (Autumn) was held in Shanghai.

Lu Zhengmin, Deputy Head of Law Enforcement Inspection Bureau of State Administration for Market Regulation (SAMR) delivered remarks.

Lu indicated that China’s alcoholic industry keeps a sound development momentum. According to State Statistics Bureau, in the first half of 2018, the alcohol enterprises above the designated scale nationwide produced a total of 31.112 million kiloliters of alcoholic drinks and alcohol, up 1.9% year on year; and generated 446.71 billion yuan of sales revenue, up 12.2% year on year. The alcoholic drinks producers above the designated scale nationwide registered 75.61 billion yuan of profit, substantially up 30.9% year on year, marking 12.6 percentage points more than that of the same period of last year in terms of growth rate.

Lu stressed that while welcoming the development achievement of China’s alcoholic industry, we should also recognize the existence of IPR infringement and counterfeiting in Chinese alcoholic market. The cases of infringement upon the trademark rights of alcoholic enterprises happen from time to time and some counterfeit alcoholic products are still distributed at the market. Dinning counts most for people, of which safety comes first. To combat IPR infringement and counterfeiting alcoholic goods and guarantee the public food safety is duty-bound for all the governments.

Lu called on active engagement and joint efforts of all stakeholders in the fight against IPR infringement and counterfeiting in the alcoholic industry, as it is a system-based project. The governments should regulate according to the law, the industrial organizations should strengthen self-discipline, and the enterprises should be bold enough to protect their IPRs, with all these three parties forming the social landscape of co-governance. For the actual development of China’s alcoholic industry, China Alcoholic Drinks Association (CADA) actively adapts to and lead the new normal, implements the strategy of prioritizing alcoholic varieties, quality and brand, plays an important role in advancing the crackdown on IPR infringement and counterfeiting in alcoholic industry and promotes the industrial self-discipline. SAMR will continue to provide support to social organizations including CADA and enterprises in their fight against alcoholic IPR infringement and counterfeiting. Also, it is hoped that the industrial stakeholders can support and get involved in the work against IPR infringement and counterfeiting, in a joint effort to push forward China’s anti-IPR infringement and anti-counterfeiting work.