SAMR held the workshop on administrative guidance for the intensive online sales promotion on June 18

The SAMR held the workshop to require the ISPs should fulfill their responsibilities

On June 8, the State Administration for Market Regulation (SAMR) held the workshop on administrative guidance for the intensive online sales promotion on June 18 (or “the Workshop”) to require that the operators of online trade platforms (websites) should enhance their awareness as “the first person accountable” and fulfill their responsibilities in terms of platform governance, information disclosure, fair competition, protection of consumers’ rights and interests, advertisement compliance, IPR protection and food safety, etc.

The Workshop aims to know the situation and risk prevention of the intensive sales promotion at the online trade platform (or websites), exchange the experience and practice about platform management. Taking into account the existing problems arising from intensive online sales promotion, the supervision requirements were reaffirmed and the sense of responsibility of the online trading platforms (or websites) was strengthened through administrative guidance.

At the Workshop, the officials from the Rectification Office under the former China Food and Drug Administration reported the work requirements about rectification against food and healthcare food fraud and false advertising.

Staff in charge from 12 platforms of online transaction, including JD.com, Alibaba, Suning, Gome, Dangdang, Kaola.com, beibei.com and vip.com attended the Workshop.

(Source: SAMR Website)