Opinions of SAIC on Deepening the Reform of Trademark Registration Facilitation and Effectively Raising Efficiency of Trademark Registration

SAIC No.〔2017〕213

All the administrations for industry, commerce, market supervision and management and affiliated agencies and units of different provinces, autonomous regions, municipalities directly under central government and cities specifically designated in the state plan, deputy-province-level cities,

In order to carry out the spirit of the 19th CPC National Congress and Xi Jinping’s thought on socialism with Chinese characteristics in a new era in an in-depth and all-around manner, according to the clear requirements in the Report of 19th CPC National Congress about “strengthening IPR creation, protection and utilization”and the arrangement made by the State Council about the implementation of trademark and brand strategy in the Market Supervision Planning during the 13th Five-Year Plan Period, and in order to further improve the quality and efficiency in trademark review, give full play to the important role of brands in guiding economic development and create sound business environment, the proposals concerning deepening the reform about trademark registration facilitation are hereby raised in the following framework:

I. Strengthen reform and identify the reform objectives

II. Promote the work to streamline administration, delegate power to the lower levels and reform the existing systems and mechanisms

III. Optimize review procedure and improve the inspection efficiency

IV. Strengthen technical support and improve the intelligent level

V. Push forward the law revision and consolidate the reform foundation

VI. Enhance publicity and guidance to promote social co-governance

VII. Organize and implement meticulously to ensure the reform achievements

All units should reach a common understanding, make consensus and pool the synergy to put into practice the requirements in the Report of the 19th CPC National Congress about “accelerating the building of an innovation-based country” and “strengthening IPR creation, protection and utilization” by responding to social concern, meeting the social demands and solving the actual problems in the enterprises. Efforts should be made to deepen the implementation of trademark and brand strategy, push forward the transformation of Chinese products towards Chinese brands and promote the sustained, sound and rapid social and economic development, with the reform of trademark registration facilitation as the key starting point.

(Source: Trademark Bureau of SAIC)