The cross-border e-commerce forum held in Guiyang

On May 25, the Cross-border E-commerce Forum with a theme on “Globalization and New Opportunities” was held in Guiyang, Guizhou Province. The participants discussed such cutting-edge topics as new policies of cross-border e-commerce, overseas brand development of Chinese enterprises under new rules, targeted development of cross-border supply chain and expansion of effective import to explore the opportunities for a global market under the new trade layout.

The forum was hosted by the Organizing Committee of China International Big Data Industry Expo 2019 and the Department of Trade and Investment Promotion under China Council for the Promotion of International Trade, and organized by the CNTV. At the keynote speech session, Wang Shengli, Deputy Head of Law Enforcement Inspection Bureau under State Administration for Market Regulation (SAMR), Xu Min, Vice President of P&G and Lu Chengnan, Vice Standing President of Zhejiang Province E-commerce Promotion Association expressed their thoughts on development status, problems encountered and future of e-commerce.

Wang Shengli commented on the relations between e-commerce and IPR protection in his speech. He said that in 2018, China’s cross-border e-commerce retail volume reached 134.7 billion yuan in total, up 50% year on year. While bringing about convenience to our life, the e-commerce also gives rise to IPR infringement. Now, such infringement in the cross-border e-commerce demonstrates online-offline integration and chain-based domestic and overseas development trend.

Wang also said that since its establishment, SAMR has fulfilled the function of IPR law enforcement with positive results. Next, SAMR will deepen the special actions in e-commerce, enhance the collaboration between customs and public security authorities and highlight on those key work concerning the infringement upon the “right to know” and “right of choice” of consumers with strong public feedback and grave social harm.