Tech used to fight fakes highlighted

A report on innovative intellectual property protection in China's e-commerce was released in Beijing on Saturday (June 15). Mainstream Chinese online business portals, including Alibaba and JD, are using technology such as big data and artificial intelligence to fight counterfeiting. They have founded groups to spot clues to infringements and cooperate with rights owners and the police, according to the report. It called for the joint effort of the government, rights owners, media and the public to create a safer e-commerce environment and promote the industry's growth.

(Source: Chinanews.com)