A guidance center for innovative development of trademarks and brands founded in Huangpu District, Shanghai

The trademarks preempt in the overseas expansion of enterprises. In the past, if a company wants to apply for the international for registration of trademarks through Madrid system with over 100 countries involved, they have to go to the Trademark Bureau under the former State Administration for Industry and Commerce to go through the process. Now, they can simply go to Shanghai Trademark Examination Cooperation Center(the Center) to file applications.

This May,the Center set up the first “window for Madrid international registration of trademarks”as extended service in Huangpu District. In a short time, the window has received various inquiries about trademarks for about 20 times. A dozen of time-honored brands like HengYuanXiang and LaoFengXiang intending to expand its overseas presence in terms of trademarks submitted the applications. In this case, in order to provide better service for enterprise expansion, the first“guidance center for innovative development of trademarks and brands”was established in Huangpu District to offer enterprises guidance on trademark application, brand building, brand right protection and trademark-related property operation.

The application for international trademark registration under the Madrid system is a common way to register international trademarks by Chinese enterprises. Then, the Center was founded in September 2017, so that enterprises can simply apply with Caohejing Development Zone under Xuhui District. In May 2018, under the support of Shanghai Administration for Industry and Commerce, the Center set up the first window across Shanghai for Madrid international registration of trademarks as extended service in Huangpu District.

(Source:Shanghai People’s Government website)